Frida Mom

We Got You, Baby

After growing a whole person and pushing them into life, moms should be ready to bounce back right on their own, right? Wrong. From postpartum recovery to alcohol lactation strips and everything the doula failed to mention, we’ve got a thing for moms. It takes a village, but sometimes it just takes Frida. We got you, baby.

Mom Stomp Podcast Spot

Comedians Jo Scott & Annie Donley host a weekly podcast on all things Mother - The pre-recorded spots spill the tea on Frida Mom from moms that don’t bullshit. Take a listen here: 

Trophy Wife Barbie Takeover

Feminist icon @TrophieWifeBarbie takes over Frida Mom’s Instagram account by introducing a new character - Frida Mom Barbie. Proudly showcasing her postpartum bod and championing a side of womanhood that’s rarely talked about, the posts embody the essence and humor of Trophy Wife Barbie’s brand by satirizing traditional expectations.

WeMom

Going back to work is one of the greater challenges of becoming a new parent. Which is why Frida Mom has created a work space where child care and professional flourishing are possible. A space that provides a safe and welcoming environment with private nursing rooms, restaurants and playgrounds, as well as networking opportunities that extend well past your maternity leave.

Savage X Fenty Collab

Frida Mom teams up with Savage x Fenty for a new line of swimwear & lingerie. As a champion of motherhood and body positivity, Rhianna’s new line even features a peek-a-boo cut that proudly highlights your badass c-scar.

The Girl with the List

TikTok’s “The Girl with the list” has gone viral for listing all the reasons pregnancy sucks and the rest of the world has been adding to it. This social campaign takes over with our own list that demystifies the scary parts of new motherhood - because nobody gets it like Frida Mom.

Frida MomCon

One of the hardest parts of new motherhood is finding community. This multi-city event takes making mom friends outside of the playground, and into an adult setting. MomCon features brand collabs, speakers & entertainment, kid-free nightly events.

Copywriter: Christine Tawfik

Art Director: Gabrielle Joyce